Virtue a-Keratin Full Shampoo

Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.

Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

Color-safe, paraben-free, gluten-free. Vegan.

FRAGRANCE
A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.